BRAND FILMS - CASE STUDY
ADOBE INC.
GLOBAL CREATORS
Adobe Global Creators is a long-running branded film series profiling artists and designers who use Adobe software.
The series spans every continent and every creative discipline, from computer-based design to video production and animation. Jamie Steedman edited 3 films within the series, brought on as a freelance editor through Flayr FX.
CLIENT
Client Name
INDUSTRY
Brand Film
DELIVERABLE
[e.g. Hospitality / Tech / Retail]
YEAR
2026
01 - THE BRIEF
What the client needed
The Challenge
Adobe Global Creators was a large-scale branded series profiling artists and designers across every continent, with hundreds of films produced across the full run of the project. Each film needed to feel personal to its subject while sitting consistently within an established brand framework that Adobe had built over years of content production.
The footage arrived remotely from the artists themselves, shot on a mix of mobile phones and DSLRs, meaning source quality and style varied significantly between subjects.
Managing heavy footage loads to tight delivery deadlines, while editing three distinct creative personalities, including printmaking duo The Little Friends of Printmaking, illustrator Lydia Ortiz and photographer Chiron Duong, required fast editorial decisions without any compromise to the standard the brand demanded.
The Objective
The objective was to deliver three finished films that each told a compelling, authentic story about their subject while holding true to the visual language and tone Adobe had established across the wider series.
Each film needed to feel like a polished portrait of a working artist, drawing audiences into the creative process in a way that was honest to the subject and aspirational to the viewer.
Working as a freelance editor via Flayr FX, embedded within a production pipeline run by Casual Films, the goal was to produce broadcast-quality edits from variable remote footage, on schedule, to a standard that reflected the scale and reputation of one of the world’s leading creative software brands.
02 - THE APPROACH
How we tackled it
The starting point for each film was a thorough review of the footage submitted by each artist, assessing what had been captured and building an editorial structure that could tell a coherent story from material that varied in quality and style. With tight deadlines in place, there was no room for a lengthy back-and-forth process, so editorial decisions had to be made quickly and with confidence.
Each film required a different approach to pacing and structure, reflecting the personality and working practice of its subject; the dense, intricate world of The Little Friends of Printmaking demanded a different rhythm to the bold graphic sensibility of Lydia Ortiz, or the visual precision of Chiron Duong. Throughout all three, the Adobe brand guidelines served as the constant reference point, ensuring that however distinct each film felt individually, every cut, transition and title treatment sat within the framework the brand had established across the wider series.
Working remotely with heavy footage loads meant organisation and efficiency were as important as the creative work itself, with a clear file management and delivery process running alongside the edit to ensure nothing slipped against the schedule.
03 - THE PROCESS
01
Reviewing all remotely submitted footage from each artist, assessing quality and coverage, and mapping an editorial structure for each film before cutting began.
02
Identifying the narrative thread within each artist’s footage and establishing a story arc that felt authentic to their creative practice while aligning to the Adobe brand tone and series format.
03
Editing three individual films to tight deadlines, shaping variable remote footage into polished, broadcast-quality portraits of The Little Friends of Printmaking, Chiron Duong and Lydia Ortiz, with pacing and structure tailored to each subject.
04
Refining each edit to Adobe’s brand specifications, ensuring titles, transitions and visual treatments were consistent with the wider Global Creators series before delivering finished files against the production schedule.
04 - THE RESULTS
THE OUTCOMES
165m
10K
1.34m
Adobe Global Creators reached an audience of millions of working and aspiring creatives across the globe, operating as one of the most ambitious branded content series Adobe has produced. Each film in the series accumulated several thousand views on YouTube, distributed to an audience that had grown to over 165 million new creator economy participants between 2020 and 2022. The three films edited for this project, profiling The Little Friends of Printmaking, Chiron Duong and Lydia Ortiz, were delivered on schedule and to the standard a global brand of Adobe’s standing demands.
That outcome was built on the ability to work quickly and independently under pressure, managing heavy remote footage loads across three distinct creative subjects while maintaining the visual consistency and editorial quality the series required throughout. Bringing those three films from raw, remotely submitted footage to finished, broadcast-quality portraits, each with its own pace and personality, was the core editorial challenge of the project, and each was delivered to deadline without compromise to the brand or the story being told.
Working on Adobe Global Creators was a genuine highlight. Getting to tell the stories of three such distinct and talented artists, and doing it for a brand that sits at the heart of the creative industry, was a real privilege. The pressure of tight deadlines and heavy footage loads pushed me to work at my best, and seeing each film come together as a finished portrait of someone’s creative life made every one of those challenges worth it.
Jamie, Founder, Flayr FX
BEHIND THE LENS
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