Team Clapham North

The project

Team Clapham North races car 146 in the Fun Cup Endurance Championship. Behind it is a 66-year-old London garage, two-time British champion Abbie Eaton at the wheel, and a programme that raises money for the charity halow every time the car leaves the pit lane.

The site has one goal: turn interest into partnerships. Jamie designed it like a race programme, in black and red with tall condensed headlines, a live countdown to the next round and big numbers for the team’s heritage and results. The season film sits near the top, followed by the drivers, the case for sponsorship and a clear invitation to put your brand on the car.

Behind the home page are pages for the drivers, every round on film, a newsroom of press releases, the race calendar, testimonials, partnership packages and VIP hospitality at Silverstone, each ending with a route into a partnership conversation. The site is in development, with new rounds, films and news added through the season.