In 2017, Fitbit launched the Versa Smart Watch, a product that needed to resonate with diverse audiences across global territories. The campaign was ambitious, requiring multiple regional adaptations and localized screen content while maintaining a unified brand look.

ENVY Post Production was brought in to handle the complex versioning workflow for the campaign’s global rollout. 01/05 PROJECT OVERVIEW 01/05 PROJECT OVERVIEW CLIENT: FITBIT AGENCY: ENVY ADVERTISING MOTION GRAPHIC DESIGNER: JAMIE STEEDMAN Markets: Global (APAC, LATAM, EMEA) In 2017, Fitbit launched the Versa Smart Watch, a product that needed to resonate with diverse audiences across global territories. The campaign was ambitious, requiring multiple regional adaptations and localized screen content while maintaining a unified brand look.

ENVY Post Production was brought in to handle the complex versioning workflow for the campaign’s global rollout. Time was a major factor and scale of the project. There were different iterations of the advert made. And on top of that, each advert needed to have the screens comped and tracked in from multiple different languages around the world.

Different formats were required including TV broadcast QC'd and passed by Clear Cast as well as Cinema DCPs. All of this had to be done under extreme time pressure to ensure everything was delivered seamlessly across the world. 02/05 THE PROBLEM sync_problem The campaign centered around sleek, high-end 3D renders of the Versa smart watch, integrated into vibrant lifestyle footage. The videos showcased the device’s key features - fitness tracking, heart rate monitoring, and smartphone integration, with region-specific adaptations to language, interface, and cultural nuances.

To ensure brand consistency and visual precision across dozens of video outputs, ENVY led the post-production efforts, building a scalable, modular pipeline for high-efficiency versioning. 03/05 THE VIDEO SOLUTION ondemand_video 03/05 THE VIDEO SOLUTION Brought in by ENVY Post as a specialist motion graphic designer, Jamie Steedman played an essential role in adapting and compositing screen content into the 3D smart watch renders using Adobe After Effects.

Working closely with the creative director and CG team, Jamie was responsible for:

 • Designing and localizing the watch UI elements per market
• Animating screen features to match regional messaging
• Precisely comping motion graphics into dynamic 3D renders
• Ensuring brand accuracy and visual clarity at scale JAMIE STEEDMAN'S CONTRIBUTION ondemand_video 04/05 RESULTS & BENEFITS • Delivered 30+ localized video assets across three global regions • Created Ad spots view hundreds of thousands of times on social media. • Broadcast and digital rollout across Asia Pacific, Latin America, and EMEA • Enhanced user engagement through localized, relevant screen content • Played a key role in the Versa becoming Fitbit’s fastest-selling device at the time 04/05 RESULTS & BENEFITS We initially booked Jamie to work with us at Envy for just a couple of weeks; but his ability and hard work helped us to secure more business and Jamie ended up staying with us for three months. Jamie was a pleasure to work with and I would definitely recommend him. 05/05 WATCH THE VIDEO play_circle_outline CASE STUDY Fitbit Versa Smartwatch Global Advertising Campaign MAR - MAY 2017
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